Who We Are

At Fuman, we bring life to brands – whether it’s reinvigorating established brands, capturing the energy of new brands, or simply developing a killer idea.  The common thread is clear, fresh design solutions.

We are a small, smart team of creatives, thinkers and organisers. Our passion is for helping brands reach the next level, no matter what stage you’re at. By balancing fresh ideas with design thinking, we produce work that adds tangible value to businesses.

People who work with us say we’re a likeable, creative bunch – but we’re able to deliver results because we’re also organised, pro-active, reliable and get jobs done on time and on budget. As a team, we don’t take any opportunity for granted. We’re constantly encouraging (sometimes pushing) each other to explore new ways of creating and crafting. There’s no room for complacency at Fuman.

The Story So Far

Fuman is built on more than a decade’s work by Jon Chapman-Smith.  Jon, who grew up in Raglan on New Zealand’s west coast , graduated from Unitec with a Bachelor of Design in 2000. With a dream of running his own business, he founded Fuman Design Studio three years later.

Over the years, we’ve honed our skills, the team has grown, we’ve won some awards and we’re proud to have worked with the likes of Ford, Cerebos Greggs, Tiger Beer, Fly Buys and MediaWorks.

Grace Ramirez joined the team in 2014, bringing both marketing and interiors experience to Fuman’s service offering. We offer a full suite of design services, from distinct and bold brand identities and campaigns, to packaging development, interiors and a range of production and management services.

Fuman typically works with people whose brands need new ideas and who have the courage to get noticed by doing it different. You can check out some of our work here.

The Team














Interior Designer