Bayleys North Shore came to Fuman seeking to differentiate itself from the competition. The franchise also wanted to better represent its vendors in the mid- to high-end marketplace.

As part of a larger franchise, the North Shore branch comes under the wider Bayleys roof. So, we designed new collateral with a considerate attitude towards the original identity and the Bayleys logo remained unaffected.

The result is a delicate print collection featuring fine-lined patterns and illustrations, showcasing the vendor property with elegance and letting the photography and architecture shine through.