Identity, Spaces


Named after the proprietor’s Grandmother, Fuman wanted to embody Elsie’s bygone days in a contemporary manner. The hand-crafted, retro-styled type, set in a classic neon sign provides the vintage inspired yet on-trend solution that brightens this small space on a grey inner city street. Fuman replicated this union of old meets new with the cafe’s interior design. Neatly stacked vintage National Geographic magazines and a brightly coloured coffee machine carry through accents of the canary yellow neon and the addition of lush green potted plants gives life and texture to this urban concrete corner. The combo of interiors and brand identity creates a small oasis of calm from the hectic city, radiating light and warmth with familiar old charm.  Winning an Eat Drink Design award for Elsie for Best Cafe Design was the cherry on top!