As a key player in New Zealand’s civil construction industry, Dempsey Wood works tirelessly to shape safer, stronger, and more connected communities every day.

When Dempsey Wood approached Fuman, the company had just marked a major milestone: over 30 years in business. With decades of success and sustained growth behind them, the original founder had recently passed the leadership baton to two long-standing employees, now Directors, tasked with guiding the company into its next chapter. It was the perfect moment to evolve the brand: to honour its rich history while confidently looking toward the future.

Through a series of discovery interviews, strategic workshops, and deep-dive insight sessions, we uncovered something powerful; Dempsey Wood had a unique and compelling story, one that had never been fully expressed through its brand. Our challenge was clear: bring that story to life in a way that reflects the company’s legacy, leadership, and bold vision for what lies ahead.

It quickly became clear that Dempsey Wood’s success was rooted in its people, their passion, respect, dedication, and a shared drive to work hard and work well. These values formed the foundation of our creative strategy, leading us to reinterpret and elevate their existing tagline: Working Together on Tomorrow.

Our collaboration resulted in a significant refresh of Dempsey Wood’s visual identity. We updated brand colours, typefaces, graphic elements, and the logo; carefully balancing modernisation with a respectful nod to the brand equity built over three decades. The result is a bold yet authentic identity that positions Dempsey Wood as a contemporary leader in the civil construction industry.

The rollout was comprehensive. We delivered robust document templates, PPE and uniform designs, internal brand guidelines, a refreshed fleet livery for vehicles and heavy machinery, and a completely redesigned website; purpose-built to communicate 
their revitalised brand story with clarity and confidence.