Bayleys

Identity

About

Bayleys is a household name in New Zealand, and its North Shore franchise is proud to be part of this leading real estate brand.

Bayleys North Shore came to Fuman seeking to differentiate itself from the competition. The franchise also wanted to better represent its vendors in the mid- to high-end marketplace.

As part of a larger franchise, the North Shore branch comes under the wider Bayleys roof. So, we designed new collateral with a considerate attitude towards the original identity and the Bayleys logo remained unaffected.

The result is a delicate print collection featuring fine-lined patterns and illustrations, showcasing the vendor property with elegance and letting the photography and architecture shine through.