Bayleys

Identity

About

Bayleys North Shore came to us with the initiative to reinvent their sale documentation and collateral, in order to differentiate themselves and better represent their vendors in the mid-to-high end real estate market.

Being a part of the larger franchise, the Bayleys logo needed to remain unaffected, we designed the new collateral with a considerate attitude towards the original identity.

The resulting collateral package is a delicate print collection featuring fine lined pattern and illustration work, exhibiting the vendor property in an elegant manner, letting the photography and architecture shine through.