Bayleys North Shore came to us with the initiative to reinvent their sale documentation and collateral, in order to differentiate themselves and better represent their vendors in the mid-to-high end real estate market.

Being a part of the larger franchise, the Bayleys logo needed to remain unaffected, we designed the new collateral with a considerate attitude towards the original identity.

The resulting collateral package is a delicate print collection featuring fine lined pattern and illustration work, exhibiting the vendor property in an elegant manner, letting the photography and architecture shine through.