Fuman were engaged to develop the new Robert Harris look and feel. This included a brand identity and design refresh, a new interior design concept and fit-out and the development of all customer touch points – currently being rolled out across 45 cafes nationwide. The RH design concept is guided by a modern/rustic aesthetic that draws inspiration from the distinctive region the cafe is based, creating a relaxed unpretentious cafe space where everyone feels welcome.
Robert Harris is one of NZ’s original fresh coffee entrepreneurs. He began a mission way back in 1952 to awaken New Zealanders’ taste buds to great coffee. His pioneering spirit lives on as 2017 marks a new era for the brand.