Wilder + Hunt

Identity, Packaging, Spaces


Creating a clean and contemporary feel, whilst maintaining practicality in both packaging and fridge environments, was the challenge provided when Wilder and Hunt approached Fuman for a new brand identity. The result incorporated a convenient black badge design with the arrow motif to represent the forage for food in times gone by, the branding is highly adaptable to suit the many different products and environments of the W + H brand.